A host of top celebs, politicians and media personalities are named in the first ever Sleep Council Zombie Awards.

The ‘Oscars’ of the sleep underworld, the ‘Zombies’ are designed to illustrate the perils of a poor night’s sleep. The inaugural 2010 awards go to a star-studded cast of worn-out well-knowns and are being announced for the start of National Bed Month – March.

An all-in Obama and bushed-out Brown are among the Ten Most Tired qualifying for a Sleep Council Zombie. Judging was based on recent photographs and others ‘caught napping’ include a haggard Prince Harry, knackered Chris Evans and spectacularly fatigued Judy Finnigan.

Alex Reid, the new Mr Katie Price, makes it into the Sleep Council’s Top Ten, as does a shattered Simon Cowell and weary Katie Holmes. A pooped Pammy Anderson and sleepy Fearne Cotton complete the line-up.

Says Jessica Alexander of The Sleep Council: “It just goes to show that no matter how rich and famous, everyone needs a good night’s sleep to look and feel at their best. It’s not as if these people can’t afford a decent bed on which to get a good night’s sleep.”

And ‘sleep zombie syndrome’ isn’t confined to the rich and famous. A survey* by The Sleep Council shows the nation is overrun by people struggling to get enough sleep: the average amount is almost 90 minutes short of the recommended eight hours – just 6.6 hours sleep per person. Those working in the legal or transport professions are most at risk of becoming sleep zombies: and nearly three in ten people (29%) say getting a new bed would improve their sleep.

Here then, and in no particular order, are The Sleep Council’s 2010 Zombie Award winners:

The Sleep Council Prince_Harry-1099192AV_rex-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  PRINCE HARRY (during his January 2010 visit to Bridgetown, Barbados, West Indies). Prince Harry is caught, eyes shut and thumb on forehead, at a garden party at the Garrison Museum in Barbados. The third-in-line to the throne was probably feeling the strain of his eventful weekend during which he showed off his dancing talents alongside Prince Seeiso of Lesotho, attended a garden party for Barbados’ orphaned and vulnerable children, played polo and touched the lives of patients at The Queen Elizabeth II hospital. The Prince had earlier challenged fans and TV viewers to donate £1,500 to the Haiti earthquake fund in 25 minutes.

The Sleep Council Barack-Obama-1027854M_rex-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  BARACK OBAMA (at a meeting with the President’s Economic Recovery Advisory Board at the White House, Washington DC, America – November 2009). A man who clearly has a lot on this plate, Obama’s approval rating is dwindling – lower at this stage than for any US president since Eisenhower –  and optimism surrounding his victory has disappeared. He has had to address criticism over national security, climate change, sending more troops to Afghanistan, health care reform and his call for a fee to be levied on major U.S. financial institutions. Latest reports project that unemployment will be 8.2% in 2012, not dropping below 6% until 2015. And new forecasts indicate his $747 billion stimulus package has not fulfilled its promise of restarting the economy and creating or saving 3.5 million jobs.

The Sleep Council Pamela-Anderson-wenn2698973-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  PAMELA ANDERSON (arriving at the New Wimbledon Theatre, south west London, December 2009). US former Baywatch star Pamela Anderson, 42, arrives for her role in panto, (Genie of the lamp in Aladdin) looking tired, dishevelled and without make-up. The mum-of-two has been having a busy time trying to reinvent her career with the recent launch of a perfume called Malibu and an eco-friendly clothing line called A*Muse. According to reports she has also agreed to be a contestant on the hit ABC ‘Dancing with the Stars show’ next season, while to top it all, she’s said to want to purchase two houses: one in London and one by the sea. Clearly this means more flying back and forth for this Malibu beach babe.

The Sleep Council Gordon-Brown-PA-8129181-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  GORDON BROWN (waiting to address the United Nations Security Council at the UN headquarters in New York in April 2008). Gordon Brown is often accused of looking tired but was literally ‘caught napping’ during an official visit to New York for talks with senior Wall Street bankers and financiers during the height of the global economic crisis. Ruby Hammer, make-up artist behind brand Ruby and Millie, has said the Prime Minister “could benefit from a bit of make-up’’, while the BBC’s Andrew Marr once asked him whether he took pills to help him “get through” –  something he denied. When asked about his tendency to look tired during a recent TV interview with Piers Morgan, the PM put it down to having two young children – one late to sleep, the other early to rise.

The Sleep Council Judy-Finnigan-wenn2304608-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  JUDY FINNIGIAN (with husband Richard Maddeley shopping in Hampstead in February 2009). Snatched looking spectacularly tired, Judy Finnigan was once the undisputed queen of daytime TV and graced the small screen for more than 20 years. Along with husband Richard the couple attracted three million viewers a day presenting This Morning on ITV. From there they moved to Channel 4 to present the Richard and Judy show but were dropped in 2008 due to waning figures and phone-in scandals. They were then signed to appear on cable and satellite channel Watch for £1million each – but this was also axed in May 2009. In more recent years Judy has become a regular victim of unfortunate photography, ‘papped’ many times looking tired or less than her best.

The Sleep Council Alex-Reid-Katie-Price-wenn-5424503-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  KATIE PRICE AND ALEX REID (shopping together in Las Vegas, Nevada, February 2010).  Looking distinctly worn out and weary, could martial arts fighter Alex Reid’s whirlwind romance and quickie marriage with Queen of Spin, Katie Price, be taking its toll? Price, who ended her marriage to hubbie of four years Peter Andre in May 2009, met Reid at a party last June. Earlier this month the couple married in Las Vegas: but there has been no honeymoon for the newly-weds so far. Price is starring in a reality TV show, What Katie Did Next, on ITV2, while Reid is in India filming a new reality show. Being in the limelight can clearly be tiresome.

The Sleep Council Chris-Evans-wenn-2164760-small-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  CHRIS EVANS (picking up some organic prune juice in a health food shop in London, November 2008).   Chris Evans has been having sleepless nights. First, he became a dad last February to Noah Nicholas (wife Natasha Shishmanian is a professional golfer and part-time model).Then, in January, he took over from Sir Terry Wogan as the new host of BBC Radio 2’s flagship breakfast show, between 7.30am and 9.30am. Hanging on to Sir Terry’s fanatically loyal fanbase would be enough to cause anyone a few sleepless nights, though Evans is hoping to regain any lost listeners within a year with his new format show.

The Sleep Council Simon-Cowell-939791R_rex-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  SIMON COWELL (at the X Factor Glasgow auditions in the Hotel-Du-Vin, June 2009). Handling his multi-million dollar empire and raft of hit TV shows (American Idol, the X Factor) involves much travelling back and forth between the US and the UK for Simon Cowell. He may be looking tired here, but Cowell doesn’t want his fans to get ‘tired’ of him. That’s why last month his exit from American Idol was made official and the 2010 season will be his last on the show. Instead he has decided to focus on his other popular project, The X Factor, which he is also taking to US TV channel, Fox. The American version is due to begin production in autumn 2011.

The Sleep Council Katie-Holmes-wenn5310096-3-low-res-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  KATIE HOLMES (with Suri Cruise outside the American Girl Place boutique in Los Angeles, California in June 2009).For the past two years, US actress and wife of Tom Cruise, Katie Holmes has been pictured looking exhausted as she tries to juggle her career (her 2008 Broadway stint and filming new movies) with motherhood. Perhaps her A-list lifestyle fuelled by a reported ‘obsession’ with dieting could be to blame? Or as another source would have it: “She’s tired and drained much of the day because Tom is so wired, and they stay awake until after midnight. He has boundless energy, and she just can’t compete.”

The Sleep Council Fearne-Cotton-wenn2526681-150x150 SLEEP COUNCIL UNVEILS WINNERS OF FIRST EVER ZOMBIE AWARDS  FEARNE COTTON  (pictured leaving the BBC Radio 1 studios wearing no make-up, London, August 2009). Cotton has a full-on programme. Besides doing her usual stint as a BBC Radio 1 DJ she’s been presenting jobs on TV along with training for Sport Relief next month. For this she has to cycle 1,000 miles from John O’Groats to Land’s End. No wonder she recently twittered, ‘I’m so hungry but have eaten brekkie. This is what lack of sleep does to you. Elevensies anyone????’

*Details of The Sleep Council survey are provided in point 2 below.

Notes to Editors:

1. Hi res images are available contact Lisa at The Sleep Council 0845 058 4595

PLEASE NOTE: These pictures are supplied for once only use with the accompanying Sleep Council editorial. Please ensure that any images used are credited accordingly.

2. The Sleep Council survey – A Good Night’s Sleep – was carried out between January 29, 2010 and February 8, 2010 by Opinion Matters via an online survey. A total of 2044 UK adults took part.

3. The Pocket Oxford Dictionary defines ‘zombie’ as: 1: a person who acts mechanically or lifelessly; 2: corpse said to have been revived by witchcraft (West African).

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