It will make you happier, healthier and more intelligent. It could even add years to your life and will definitely ensure you look at your sparkling best.

What’s more, this miracle cure-all costs no more than the price of a daily pro-biotic yoghurt and is readily available on the High Street!

It is of course a great night’s sleep: completely free if you can handle sleeping on the floor. Or just a few pence a night to enjoy it in the luxury of comfortable and supportive bed.

“Sleep really is the answer to feeling and looking your best,” says Jessica Alexander of The Sleep Council. “People go to huge amounts of time and expense to eat well and exercise regularly but without a good night’s sleep all that effort will be in vain.”

According to latest research, a comfortable uninterrupted seven or eight hours sleep each night can relieve stress, slow down the ageing process, boost your mood, your physical and mental performance and cure a wide range of aches and pains.

“Sleep could be perceived as the neglected wonder cure of the modern age,” according to sleep expert Dr Neil Stanley. “A focus on better sleep habits could improve the health of the nation, boost the economy and save a significant amount in healthcare costs. It has no adverse side effects and comes extremely cheap!”

What’s more, says Jessica, there’s very little effort involved. “A good night’s sleep is enormously beneficial and unlike a programme of healthy eating or regular exercise, the results can be enjoyed immediately.”

Said Dr Stanley: “Sleep doesn’t just make us feel better, it can improve our health by decreasing the risk of heart attacks, diabetes, strokes and it helps us fight off minor ailments, deal better with depression and even tackle weight problems..”

And one of the essential keys to unlocking a good night’s sleep is without doubt a comfortable bed, he says. “Sleep is so vitally important to good health that it’s a mystery to me that more emphasis is not placed on the health benefits of a good bed for sleep.

“Good sleep should be seen as a vital part of a healthy lifestyle like exercise and diet and just as you would invest in the right gear to exercise and buying healthy food so you should invest in purchasing a comfortable bed.”

For less than 60p per night a couple can enjoy the comforts of a £1500 bed over seven years – considerably less than it would cost to have a daily pro-biotic drink over the same length of time.

“It’s a bargain for something that can not only make you look better and feel better but could improve your love life too,” said Dr Stanley. “In fact there are just two things in life for which you should invest in the best possible quality – a pair of shoes and a bed, because if you’re not in one, you’re in the other!”

Added Jessica: “When asked most people make the connection between the comfort of a bed and the quality of their sleep for themselves1 but our research has shown objectively that this is the case, too2.”

Editor’s Notes
1. In a CTV.CA survey of 17,444 online subscribers, 72% said a new bed improved their sleep).
2. A Sleep Council study conducted in 1998 by sleep expert Dr Chris Idzikowski, found that, when replacing an uncomfortable bed, a new bed was associated with an increase of 42 minutes sleep; and an uncomfortable old bed with up to an hour’s loss of sleep. 28 subjects took part in the research conducted in their own homes on old and new beds (of their choice).

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